Case study
BetterBMRCalculator
BetterBMRCalculator is a live web app for estimating daily energy needs. It goes beyond a single activity multiplier by collecting workout and daily movement context, provides an accuracy estimate alongside results, and is currently available to all users for free.
The brief
Challenge
Most calorie calculators rely on a generic activity multiplier and do not communicate confidence clearly.
Approach
What we made
Built an input and calculation flow that captures more relevant context and surfaces a confidence-oriented accuracy estimate.
- Live and publicly accessible application with active real-world use.
- Successfully crowdfunded and available to all users for free.
- Paid version in progress with expanded feature roadmap.
Outcome
Results
The app is live, openly accessible, and supports users today, with a paid version currently in progress.
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Gallery
Visual snapshots
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